Crucial message
By: Nitin Matri and Suryaprabha Sadasivan
Communicating with the public in India is not as simple and easy as it seems. India's diversity is both its strength and its challenge. A hyperlocal focus in climate communication is the key.
With its diversity and complexity, a population of over 1.4 billion, and a fast-growing economy, India stands at the forefront of climate-related challenges and solutions. Over the years, India has faced increasingly visible and frequent climate impacts. India faces the enormous challenge of balancing its ambitious growth vision with its commitment to achieving net-zero emissions by 2070.
